Thoughts from the community?

[Strylian]

Is it a Facebook ad?  If it is, most people  look at Facebook  on a phone  or tablet. PCs are for work, you dont look at Facebook and play a video link at work. It's not clear to me where they seeing this ad.

They see it in their newsfeed. It is a type of native advertising. Advertising that fits into a newsfeed and doesn’t look like a ad. You see a lot of ads now a days that look like news articles. 

This one we are giving them people something as a gift. Fee of charge. That is a good story. If they like the story then they are more likely to check us out since obviously if they read the story they have an interest in the subject matter. 

So when they come through to our landing page they are already in the right state of mind and have an idea of what they are going to see. 

The landing page and every step of the funnel have a consistent message and we even have a video now that explains exactly what Alamaze is, how it’s played, and how to get started. So hopefully we can alleviate some of the initial confusion and people will know exactly what to expect before they ever create an account.

[Strylian]

Is it a Facebook ad?  If it is, most people  look at Facebook  on a phone  or tablet. PCs are for work, you dont look at Facebook and play a video link at work. It's not clear to me where they seeing this ad.

They see it in their newsfeed. It is a type of native advertising. Advertising that fits into a newsfeed and doesn’t look like a ad. You see a lot of ads now a days that look like news articles. 

This one we are giving them people something as a gift. Fee of charge. That is a good story. If they like the story then they are more likely to check us out since obviously if they read the story they have an interest in the subject matter. 

So when they come through to our landing page they are already in the right state of mind and have an idea of what they are going to see. 

The landing page and every step of the funnel have a consistent message and we even have a video now that explains exactly what Alamaze is, how it’s played, and how to get started. So hopefully we can alleviate some of the initial confusion and people will know exactly what to expect before they ever create an account.

The idea of using a long piece of content actually came from a copywriting pod cast I follow.